Arthur Zen

The new international food chain; Tsuki Aki’s recent expansion into the international market has caused its CEO Juan Chad, to find a new logo for the company.

Along with the rebranding, Chad’s new mecha statue project next to Dubai Mall needs to be accompanied by a restaurant.

The intended use of strong geometric lines is integrated into the exterior of the restaurant, while the modern Japanese interior represents the food served to the customers.

Both the logo and restaurant are designed to complement the new mecha statue built just outside of Dubai mall, reinforcing Chad’s vision to share Japan’s modern culture around the globe.