Peter Chan

AFC Melbourne City is a soccer club located near the Melbourne CBD. They play in the A-League, the top Australian soccer league, providing professional soccer to domestic and international athletes.

Following the completion of a takeover, the major stakeholder desires to establish a new brand identity through a redesigned logo, matchday programme, and sports jersey, whilst maintaining its association with the surrounding community.

The logo and sports jersey contains elements and decorations that represents the city of Melbourne, while the matchday programme advertises the club’s refreshed visual identity.