Torrens Tran

Standing over an old Footscray market scene, Saigon Square is the new fresh food market that aims to combine traditionalism and characteristics of the market familiar to locals with modern and sustainable design.

The client: NorthPlains has requested a visual brand identity reminiscent of Chinese and Vietnamese culture and a multistory market that is spacious and practical.

Saigon Square’s logo features geometric shapes and lines that frame an imagery of exotic produce native to Vietnam and China, while the architecture showcases an atrium that runs cardinally to capture natural light, an open and spacious design and vendors aligning the nature strip.